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Principles of Marketing

Myles A. Hassell; Philip Kotler; Gary Armstrong
2018 · Book · Open Access

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Otodidak Belajar Pemrograman untuk Pemula

Jubilee Enterprise
2018 · Book · Open Access

Dunia pemrograman merupakan dasar dari komputer dan teknologi. Oleh karena itu, bila Anda ingin berkomunikasi dengan perangkat teknologi, mulailah pelajari pemrograman-pemrograman komputer. Tantangan yang harus Anda hadapi adalah ada banyak sekali pemrograman yang ada di sekitar kita. Maka pertanyaannya, mulai dari mana kita belajar pemrograman? Buku ini mengupas tidak hanya satu pemrograman, namun mengupas pemrograman-pemrograman komputer terpopuler berikut: • Visual Basic • VBA • PHP • Java Tujuannya agar Anda mendapat wawasan utuh tentang dunia pemrograman, lengkap dengan teknologi yang dibutuhkan dan struktur yang diwajibkan. Dilengkapi dengan contoh kasus pemrograman, buku ini cocok dibaca untuk para pemula yang ingin mempelajari berbagai pemrograman secara cepat. Buku ini bisa dibaca untuk pemrograman desktop, website, maupun MS Office.

Marketing

Philip Kotler; Stewart Adam
2018 · Book · Open Access

This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years. It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.

Marketing

Gary Armstrong; Philip Kotler; Ross Brennan; Michael Harker
2018 · Book · Open Access

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing Management, An Asian Perspective

Philip Kotler; Kevin Lane Keller; Swee-Hoon Ang; Chin-Tiong Tan; Siew Meng Leong
2018 · Book · Open Access

For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. MyMarketingLab™ not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Strategic Marketing for Nonprofit Organizations

Alan R. Andreasen; Philip Kotler
2018 · Book · Open Access

FROM THE PREFACE... This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to position marketing as perhaps the most critical--if not the most critical--discipline needed for nonprofit success. It argues that success ultimately requires the influencing of the behavior in a wide range of key target markets--clients, fenders, polity makers, volunteers, the media as well as the nonprofit's own staff: This is the province of marketing Marketers are the behavioral influence business: The book positions marketing as absolutely central to top management's achievement of the organization's mission. Implicit in this volume is the notion that everyone in nonprofit management--including the CEO--ought to have a thorough grounding in marketing and what it does and can do. -- Alan R. Andreasen and Philip Kotler

Marketing

Dhruv Grewal; Michael Levy
2018 · Book · Open Access

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Trik Membuat Jaringan Komputer dan Wifi

Jubilee Enterprise
2018 · Book · Open Access

"""Jika Anda ingin membuat jaringan komputer atau memasang Wi-Fi, buku ini tepat untuk dijadikan referensi. Di dalamnya membahas pembuatan jaringan seperti: * Alat-alat untuk memasang kabel, jaringan komputer, dan perlengkapannya seperti konektor, Hub, Switch, dan sebagainya. * Pemasangan kabel ke jaringan (step by step), komputer, dan perancangan model networking yang diinginkan. * Konfigurasi jaringan menggunakan MS Windows. * Pengontrolan komputer (group policy) agar tiap-tiap komputer bisa diatur pemakaiannya (cocok untuk komputer yang digunakan untuk kepentingan komersial). * Masalah pengaturan account. Apabila Anda ingin memasang Wi-Fi sendiri, Anda akan menemukan: * Cara men-setup peralatan Wi-Fi secara mudah. * Pengaturan keamanan Wi-Fi, sehingga tidak mudah di-hack oleh orang lain. * Menambahkan nama network dan konfigurasi Wi-Fi lainnya sesuai kebutuhan. Buku ini tepat untuk dijadikan referensi paling utama pembuatan jaringan komputer, baik berkabel maupun nirkabel."""

Pengenalan Pemrograman Komputer

Jubilee Enterprise
2018 · Book · Open Access

Anda pemula yang ingin mengetahui berbagai jenis pemrograman komputer? Kalau demikian, bacalah buku ini sebab di dalamnya tersaji referensi tujuh bahasa pemrograman paling top di dunia komputer. Buku ini mengupas bahasa pemrograman komputer terpopuler berikut: • Visual Basic • VBA Macro MS Excel • PHP • MySQL • Java • HTML5 • ActionScript Materi yang disajikan sangat cocok dibaca oleh: • Pemula yang ingin mempelajari berbagai pemrograman secara cepat. • Pembaca yang ingin membuat aplikasi desktop, website, dan animasi sekaligus. • Pengguna komputer yang buta dunia pemrograman dan ingin belajar banyak hanya dari satu buku saja.

Marketing

Courtland L. Bovée; Michael J. Houston; John V. Thill
2018 · Book · Open Access