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Marketing Management
This Volume Reflects The Dynamic Environment Inhabited By Today'S Marketers, Helping Readers Understand The Marketplace And The Impact Of Technology On Making Strategic Marketing Decisions. Its Modern, Integrated Presentation And Strategy-Based Approach Covers Critical, Fundamental Topics Required To Succeed In Professional Work. Subjects Include Marketing Philosophy And Strategy Such As Market Research, Customer Behavior And Market Structure, And Marketing Decision-Making And Analysis, Including Product Decisions, Advertising Strategy, Pricing And Customer Relationship Management.
Retail Marketing Management
Industrial Marketing
Trik Memonitor Jaringan
Panduan Membangun Jaringan Komputer Untuk Pemula
Marketing
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.