@misc{ais_repository_1365,
  title = {Marketing Management 3rd edn},
  author = {Philip Kotler and Kevin Keller and Mairead Brady and Malcolm Goodman and Torben Hansen},
  year = {2018},
  publisher = {Pearson Higher Ed},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:27998}
}