@misc{ais_repository_226,
  title = {Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)},
  author = {Philip Kotler and Kevin Keller},
  year = {2018},
  publisher = {Pearson College Division},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:28023}
}