@misc{ais_repository_587,
  title = {Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification},
  author = {Rajat Paharia},
  year = {2020},
  publisher = {McGraw Hill Professional},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:28640}
}