TY  - GEN
AU  - Philip Kotler
AU  - Kevin Lane Keller
AU  - Swee-Hoon Ang
AU  - Chin-Tiong Tan
AU  - Siew Meng Leong
TI  - Marketing Management, An Asian Perspective
PY  - 2018
PB  - Pearson Higher Ed
UR  - 
ER  -