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Principles of Marketing, Student Value Edition

Principles of Marketing

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Marketing

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing + Mymarketinglab With Pearson Etext Student Access Code Card

Valuepack: Strategic Management

Strategic Management: Concepts and Cases, 11/e For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus. Principles of Marketing, 12/e The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework