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Marketing

2018 · Book · Koleksi Perpustakaan

Marketing

2018 · Book · Koleksi Perpustakaan

Marketing

2018 · Book · Koleksi Perpustakaan

Cara Mudah Membuat Jaringan Wireless

2018 · Book · Koleksi Perpustakaan

"""Membuat jaringan wireless tidaklah sesulit yang dibayangkan, justru jauh lebih mudah daripada membuat jaringan kabel. Hanya bermodal dua buah laptop yang terdapat wireless adapter, maka kita bisa membuat dan terhubung dengan jaringan wireless. Apalagi saat ini hampir semua laptop sudah built-in wireless adapter, sehingga kita tidak perlu lagi membeli perangkat tambahan apa pun. Dalam buku ini, Anda akan dituntun membuat jaringan wireless untuk tiga sistem operasi sekaligus. Baik menggunakan sistem operasi terbaru Windows 8, Windows 7, bahkan yang masih menggunakan Windows XP juga bisa membuat jaringan wireless. Tidak hanya membuat jaringan wireless, buku ini juga akan menjelaskan bagaimana memanfaatkan jaringan wireless yang telah Anda buat supaya optimal. Pembahasan materi meliputi: • Berbagi akses internet dengan sebuah modem • Berbagi data antarlaptop atau komputer • Membuat hotspot • Mengakses komputer jarak jauh (Remote Desktop) • Bermain game multiplayer menggunakan jaringan wireless • Pengetahuan praktis jaringan wireless (InfraRed, Bluetooth, SSID, Channel) • Konfigurasi access point • Memperluas jangkauan wireless • Mengetahui siapa saja yang terhubung melalui jaringan wireless • Masalah seputar keamanan jaringan wireless"""

Marketing

2018 · Book · Koleksi Perpustakaan

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Seri Penuntun Praktis: Linux UBuntu untuk Perkantoran

2018 · Book · Koleksi Perpustakaan

Linux ubuntu adalah distro Linux paling populer saat ini. Produk yang dikembangkan oleh Canonical Ltd dengan bantuan para programmer seluruh dunia ini sangat fenomenal, karena stabil berada di urutan pertama situs Distrowatch, yang artinya merupakan distro Linux paling banyak digunakan di dunia.Fitur-fitur yang ingin ditonjolkan dalam ubuntu adalah fungsionalitas, rilis yang teratur, kemudahan instalasi, dan kebebasan dari ikatan. Dengan banyaknya fitur yang dimiliki ubuntu ini, menjadikan ubuntu distro nomor satu di dunia.SPP Linux ubuntu untuk Perkantoran akan memandu pembaca memanfaatkan Linux ubuntu untuk mengoptimalkan kegiatan bisnis dan perkantoran. Anda akan dipandu mulai dari langkah instalasi hingga pembahasan software-software yang tersedia di dalam aplikasi ini. Untuk mempermudah pemahaman terhadap materi yang diberikan, pembahasan disertai dengan petunjuk, langkah-langkah, dan contoh hasil yang akan diperoleh.Meskipun menyajikan materi mulai dari dasar, namun diharapkan Anda minimal telah memiliki sedikit pemahaman dan pengalaman dalam menggunakan sistem operasi lain, seperti Windows XP atau 98

Market Your Way to Growth

2018 · Book · Koleksi Perpustakaan

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

The Indictments

2018 · Book · Koleksi Perpustakaan

A brazen robbery by a masked man at one of Savannah's finest restaurants results in the murder of a teenage girl and murder indictments against two defendants. The assistant DA assigned to the case believes one indictment is without merit, and his attempt to have it dismissed threatens both his career and his life.

Winning Global Markets

2018 · Book · Koleksi Perpustakaan

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.